Imagine a world in which you couldn’t buy raw ingredients – just ready meals. It sounds ridiculous, doesn’t it? But in the content world, that’s the way things often work.
A case study. A white paper. A website. Content is often vacuum-packed for single purposes such as these. The problem is, it’s not a very efficient way to satisfy consumer appetites – particularly in a multi-channel, budget-constrained world.
So imagine for a moment that you had a store cupboard full of raw content ingredients.
You’d have a lot more flexibility. You could use the ingredients to create the same dish as your ready meal – and a whole host of other content dishes, too.
All it would take is a little planning. You’d just need to think about which content dishes you’d want in the future. If you were clever, you could then get all the appropriate content ingredients in one hit, so you’re fully prepared.
This is the smart way in which WM Communications creates content. It's highly efficient and potentially more cost-effective, as you can re-use your content for a variety of different purposes.
But it’s also a common sense approach to content creation. It needs very sound editorial processes throughout. And that's why we use a sophisticated set of processes to make it possible.
Find out more about our content marketing method.