Who do we work for?

WM Communications works for many of the world's largest brands. And quite a few of the smaller ones too. To read more details, simply scroll down the page (or click here). Read case studies here.

Biwater – Bids - Utilities

The Biwater Group has designed and constructed water and wastewater treatment plants and leisure facilities, provided consultancy services and run water systems for millions of people in over 90 countries. WM Communications was brought in to assist the company with some critical bid responses. We started by providing Biwater with a critique of one of their existing bid answers – looking at possible improvements to the text and then going on to rewrite the answer, putting our recommendations into practice.WM Communications then worked on a 5,000 word answer on innovation, covering areas such as: innovation in the supply chain, environmental innovation, and whole-life cost innovation.Back to top

ACT - Collateral - Technology

"ACT has been working with WM Communications for several months now, and in that time they’ve written and designed six case studies for us.We recognised that to achieve our aim of creating strong case studies that proved our capabilities, we needed a specialist content marketing agency. I was very impressed with the time the WM Communications’ team spent getting to grips with ACT’s business and tone of voice.Their strategic approach to marketing programmes meant that they really listened and understood our requirements before they proposed a way forward. Our solutions can be complex, but the WM Communications team was able to create case studies that were easy to read but still got our messages across. I’ve been so impressed that we’re now working with them on other marketing collateral, including our corporate brochure.”Joanne Hutchinson, Marketing Manager, ACTBack to top

Alcatel-Lucent - Collateral - Technology

Alcatel-Lucent is a large, global provider of solutions that enable service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users. WM Communications researched, wrote, designed and printed six tailored brochures for six different English geographic regions (e.g. Gateshead and Nottingham). The brochures were for an Alcatel-Lucent UK road-show promoting the social and economic benefits of high-speed broadband and the company’s community broadband offering. The project was fully managed by WM Communications, and delivered within tight timescales and at a highly competitive cost. Since the events finished, Alcatel-Lucent has been able to use the copy for other activities. Writing Machine has already genericised the six regional documents into a single brochure, whilst the content is being used by the sales team in proposals.Back to top

Ciena - Collateral - Technology

Ciena specializes in high-performance network systems, software and professional services for customers around the world. WM Communications carries out a world-wide credibility programme for Ciena - creating case studies that are designed to be re-used in the most efficient way possible with a short and a long version and out-quotes. We have also recently created a video case study and a white paper.

Examples of our Ciena work can be seen under our portfolio.

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enims - Consultancy, Web, Collateral - Environmental

enims is an environmental consultancy that delivers its services to a range of leading construction and engineering firms, including Mott MacDonald and Barratt Homes. WM Communications provided marketing services, advice and support to help transform enims’ marketing strategy. This began with examining the way the organisation was structured, the services it offered and the way it communicated them to develop a new, original and competitive positioning. WM Communications then re-branded and re-named enims to create a look and feel that truly reflects and reinforces its highly professional image. The next step was to write, design and build a new website which fully communicates the new enims messages. We also created a corporate presentation, and designed and delivered business cards, report covers and various electronic stationery. And our work with enims continues. See the enims website here.

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Epicor – Consultancy - Technology

Epicor is a leading mid-tier provider of business software systems such as Enterprise Resource Planning (ERP), particularly to the manufacturing sector. After WM Communications had completed several small but highly successful tactical projects, we were commissioned to define and document Epicor’s business messages. The objective was to position Epicor in a way which would resonate with senior European prospects, addressing pain points rather than focusing on the technology itself. Through a combination of desk research and exploratory telephone interviews with Epicor's senior employees throughout Europe, WM Communications created a detailed, carefully crafted messaging overview. This has been so well received in the US that it has been adopted worldwide.Back to top

ESRI – Collateral - Technology

“I have worked with WM Communications for over a decade. Their approach to producing marketing copy, including their excellent case studies is, in my experience, unique. They engage the reader right from the start – not only putting marketing messages into a context that they understand, but doing so in a way that makes the words genuinely enjoyable to read.And, because this is backed up by very robust and pro-active project management, I know I will get a top quality result – to time and to budget."Paul Dyer, Marketing Manager, ESRI UKBack to top

FIS – Case studies – Collateral – Publications - Technology

"WM Communications has been providing FIS with copy-led marketing communications for nearly two years. As well as providing strategic advice on our worldwide publication strategy, WM Communications has written several corporate brochures and many case studies. The company has also been very pro-active in writing, designing and distributing our EMEA and Asian customer newsletters. Despite managing several complex projects at once, WM Communications’ team are always on the ball, ready with advice about strategy, writing and design, and are a delight to work with."Richard Cooper, VP, Director of Marketing Strategy, FISBack to top

HP – Bids - Technology

HP needed to tip the balance in its favour on a strategically important – and highly competitive – bid to a public sector customer. WM Communications was engaged to help the HP bid team strengthen the positioning of their solution and create a customer presentation. When the RFP was issued, HP turned to WM Communications again to write a highly compelling and competitive Executive Summary that would engage all levels of the customer decision making team.“Following just a 45 minute telephone briefing, WM Communications came back to us, just one and a half days later, with a highly polished Executive Summary. I was particularly impressed with the quality of the work, given the limited amount of time and information the individual had to work with. A great innovation I will certainly use again.”Bid Manager, HPBack to top

HSBC – Collateral - Finance

The brochures HSBC was using to sell its business banking services needed attention. Readers – potential customers – were being met with a deluge of information, most of it detailing the peripheral mechanics of an account rather than explaining the core benefits of HSBC to a business owner.Following a call with their communications team, WM Communications created a new, streamlined structure for the 'New Business' and 'Account Switching' brochures. We stripped out any unnecessary content, and wrote fresh copy to optimise the way that HSBC's business banking services are positioned.“Thank you very much for your slick, speedy and very professional service - it was a real pleasure doing business with you.” Marketing Copy Manager, HSBCBack to top

Innovex UK – Web – Pharmaceutical

"We asked WM Communications to edit the existing content on our website to make it speak to two different audiences at once - one of whom was a new brand for us. Whilst we'd met with people from WM Communications, we'd never worked with them before, so we weren't quite sure how the project would go."The copy that came back from WM Communications really exceeded my expectations. It was excellent - very engaging and easy to read, and it communicated our messages clearly and with real credibility to the different audiences. The project management was also very efficient, and the account team successfully managed multiple writing tasks at once."“It is true I did not know what to expect from WM Communications and if I am honest was not convinced about what they would deliver. They soon blew my doubts away; the work they submitted was excellent and I have used some of the strap lines in other areas. They personally made the whole project very easy and manageable for me. I would not hesitate in recommending WM Communications to other people.” Jane Rattray, previously Candidate Attraction Manager, Innovex (Royce)Back to top

Intercept – Consultancy – Web – Collateral - Technology

“I have a great deal of respect for WM Communications. They are well organised and driven by energetic project management. And they always produce great work, which is testament to their strong processes."Intercept, a virtual IT specialist, acquired a hosting company in 2008, and we needed to completely rebrand the newly merged business operations. This involved a new website and complete set of marketing collateral. WM Communications took us through a messaging and positioning process which resulted in a new, inspiring corporate brochure and website."All I can say is that everyone I have spoken to – both internally and externally – has been delighted and impressed with this work.” James Cox, previously Marketing Manager, InterceptBack to top

InterSystems – Consultancy – Collateral - Technology

InterSystems Corporation is a global software technology company. It approached WM Communications to put together the marketing for its annual symposium event. The brief was to help InterSystems increase the number of delegates attending the conference, by creating a strong rationale for customers and prospects to attend. WM Communications worked with the marketing team to define the key benefits of attending, and developed a compelling theme to span communications. We then wrote a number of invitations, a microsite and press adverts to drive registrations.“We have found WM Communications to be great to work with. They are professional in their approach to projects, comprehensive in ensuring they gauge a strong understanding of the project background and objectives, creative and diligent when it comes to executing a piece, and extremely flexible when it comes to making amendments or revising ideas."In summary we have been very happy with the standard of work that WM Communications has produced, and would recommend them to others who are looking to run projects that require help with messaging and marketing.” Helen Dew, Senior Marketing Co-ordinator, IntersystemsBack to top

McAfee - Direct Mail - Software

McAfee is the world's largest dedicated security technology company delivering solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. WM Communications worked with McAfee on a two year subscription life-cycle campaign to alter the way existing consumer customers subscribed to the company’s security services. WM Communications created 22 emails, alerts and smart messages that followed McAfee’s tone of voice and brand guidelines.Back to top

Merrill DataSite – Collateral - Technology

Merrill DataSite offers a complete and secure virtual data room (VDR) solution that optimises the due diligence process and replaces paper data rooms for companies going through mergers and acquisitions. WM Communications writes a range of items for Merrill DataSite every month, including opinion articles, ezine copy and white papers“I have to say I think this is the best white paper you’ve written for us; I’m seriously impressed by how it’s been written. Looking forward to getting a revised version back, so I can finalise this as soon as and get final production underway.” Claire Nugent, Merrill CorporationBack to top

Mirza - Collateral - Retail

As part of a re-brand, this established high-end jewellery business wanted to create a brochure to promote its one-off creations to high net worth individuals. WM Communications consulted with the proprietor to establish the key inspirations behind each piece, before writing creative descriptions for every one as well as texts on the company's heritage and suppliers. All of this needed to communicate a strong, unique identity for the collection. The copy was extremely well received.Back to top

Mitchells & Butlers – Consultancy – Restaurants, pubs

WM Communications was approached by Mitchells & Butlers to help it establish a fresh, attractive tone of voice as part of a brand refresh for its Ember Inn chain of pubs.WM Communications held a face-to-face meeting with the brand managers to discuss customer profiles, existing brand values and aspirations for the chain. This work, coupled with desk research, was documented into a detailed 10-page guide, and included instructions for tone of voice usage, plus worked examples of the tone in practice.The work was extremely successful. The guide is now used by all agencies that work on Ember Inns communications to build consistency and personality into writing from the brand. WM Communications has since been commissioned to carry out the same work for a variety of Mitchells & Butlers brands including Harvester, Toby Carvery, Nicholsons, Sizzling Pub Co and the Premium Country Dining Group.Back to top

Norland Managed Services – Collateral – Facilities Management

Norland Managed Services is one of the UK's leading facilities management businesses. WM Communications produced over 100 case studies, customer, staff and product profiles, to be used in bid documents. We created an editorial structure for each type of profile and then applied that to each piece, ensuring consistency of messaging, style and tone across each one. WM Communications’ sister company WM Training has also delivered its Writing That Sells training to the sales team on four occasions.Back to top

Nortel – Publications – Technology

dialogue was a suite of print and online publications written for Nortel, one of the world’s leading technology solution providers. WM Communications provided editorial consultancy and developed this brand into a range of communication tools geared to driving people proactively to the central campaign web site. Proactive delivery vehicles included regular, sector-specific print and online newsletters, regular eNews bulletins for specific audiences, and an eZine.As well as writing all content, we provided a fully comprehensive project management service across the whole programme, including design management and overseeing the translation into five languages for a European readership of 35,000.Back to top

Nortel - Case studies - Technology

With extensive experience in case study writing for the telecommunications and technology sectors, WM Communications was chosen to handle Nortel's enterprise and carrier case studies for the EMEA region. We completed in excess of 120 case studies until the company was sold in 2009. Case studies were produced in a variety of formats, each providing an in-depth investigation into Nortel's success in meeting the needs of customers across a wide array of sectors. Our case studies were an invaluable resource for Nortel's sales force, helping past success to be shared, built upon and replicated.“What a brilliant case study! I love these savings/benefits messages - need to have this sort of tone throughout all our SMB case studies because it picks out the things that really matter and make a difference to a small business.”Liz Whatmore, previously Channel Marketing Manager, NortelBack to top

Prudential – Collateral - Finance

Prudential asked us to re-write a brochure they’d put together themselves about the different annuities they have on offer. Our contact at Prudential felt that the document had a lot to explain, and that their existing version wasn’t hanging together very well. We produced a detailed editorial definition document to show how the brochure should be restructured. Once this was signed off, it guided us in re-writing this long document.Back to top

rogenSi – Bids - Consultancy

rogenSi is a global consultancy for exceptional performance, helping leaders and their teams deliver results in leading, inspiring change and driving sales growth. WM Communications worked with rogenSi to write and design a 16-page pitch brochure, specifically aimed at a ‘must-win’ high-profile security prospect.Back to top

SAS – Web - Software

SAS provides business analytics software to a wide range of international clients in a variety of vertical markets. It's a highly successful company, recording significant annual growth for 38 years in succession.When it needed to re-structure the Financial Services area of its UK website, SAS came to WM Communications. We helped to develop the optimal structure for the web pages required, covering solutions for Insurance, Retail Banking and Capital Markets, and developed a plan to produce them all within a tight deadline. Through research and interviews, we gained a thorough understanding of the problems financial clients are currently facing, and of the multitude of ways that SAS can help.SAS was delighted with the copy produced and has since briefed us to write further sections of its UK website, as well as white papers.Back to top

SNR Denton - Web - Law

SNR Denton is a top UK-based law firm, with an international footprint and over 750 legal staff. The firm recently approached WM Communications to write the copy for its 36 page graduate recruitment website, and re-use this copy for a graduate brochure. We’ve also written the copy for eight adverts to be used in a graduate recruitment campaign. Working together with the creative team at SNR Denton, we've produced sophisticated, compelling copy which has undergone minimal edits, and has been used in recruitment materials at events up and down the UK.http://graduates.snrdenton.comBack to top

TomTom – Global content – Collateral – Web - Technology

WM Communications is the preferred copywriting supplier to TomTom, the world’s leading provider of personal navigation devices. WM Communications provides TomTom with a single point of contact into a fully-managed, quality-controlled team of writers. The work we produce for TomTom includes brochure copy, DM emails and web copy as well as competitive positioning work for high profile new TomTom services. We often work to extremely short deadlines, and have managed to reduce TomTom's annual copywriting bill by over 20% whilst improving the overall quality of writing.“I am very impressed with the work I see from WM Communications. The style and approach they use for TomTom copy is excellent. To be producing such high quality copy whilst saving more than 20% of our costs is testament to the calibre of WM Communications as a business.”Stephan van Kruisselberge, then Vice President of Marketing, TomTomTo read a case study on our work for TomTom click here.Back to top

TomTom – Consultancy - Technology

Recognising the importance of tone of voice to its brand, TomTom asked WM Communications to develop a number of tones of voice for testing purposes with the TomTom board.Following a series of discussions between WM Communications and key members of the TomTom marketing department, WM Communications produced three different tones, each representing a slightly different brand personality. TomTom was thoroughly impressed with the results, choosing a distinctive tone which it now adopts as standard throughout its marketing communications.Back to top

TM Forum – Consultancy – Industry association

With more than 700 corporate members in 195 countries, TM Forum is the world’s leading industry association focused on enabling best-in-class IT for service providers in the communications, media and cloud service markets.From a telephone call with their senior team, WM Communications established a set of brand values. We then created a tone of voice document to help TM Forum's writers - all over the world - to communicate those brand values through the words they use.Our sister company, WM Training has also delivered Effective Marketing Writing training to two teams of delegates in London, UK and New Jersey, USA.The work was so successful that TM Forum incorporated the tone of voice work into their writing guidelines documentation. Meanwhile we’ve also been commissioned to carry out further writing training courses.Back to top

UK Trade & Investment – Collateral - Government

WM Communications wrote, designed and printed a series of 16 brochures promoting the UK to overseas investors for UK Trade & Investment (UKTI). The project began with the 'Invest UK' flagship brochure and was supported by publications on a variety of individual industry sectors, including life sciences, financial services and automotive. Each of these was specifically written to reflect and reinforce the key messages identified in the flagship brochure, to ensure consistency in the overall messaging.More recently, WM Communications has been involved in writing a 16 page brochure for UKTI to promote the UK's unique capabilities in helping the global aviation sector tackle the growing social and environmental pressures facing the industry. To write the brochure, WM Communications worked with the sector marketing team and the project's aviation experts, establishing an excellent virtual team to ensure that the brochure was produced with the best possible structure and content.Back to top

Veolia Water – Collateral - Utilities

Veolia Water Solutions and Technologies (VWS) wanted to refresh its image through a new series of product adverts in water industry publications, and WM Communications was chosen to write the copy. Through research and interview, we gained a detailed understanding of various biological and chemical processes. We then distilled the information into clear, concise copy for an audience of engineers, and developed compelling headlines for each advert.Back to top

Vircap Estates – Collateral – Real Estate

As a new venture in the room letting industry, Vircap needed marketing copy to make it stand out. WM Communications produced a range of copy including web pages aimed at varying sectors of the market (students, the homosexual community, medical staff and airline workers to name a few) and letters to potential corporate partners. We also subedited a repair manual designed for tenants and gave advice on viral marketing campaigns.Back to top

Vyre - Web - Software

VYRE is a specialist software development and professional services company. The marketing team believed that their website failed to clearly articulate their proposition and the writing style was dry, technical, complicated and dull. WM Communications helped the organisation clarify their competitive messages and then rewrote their website, ensuring that the tone was engaging and authoritative, dynamic and thought provoking. We also ensured that the new positioning resonated throughout the entire site.

"VYRE worked with WM Communications on copy for the website and repurposing that copy for company literature. The team was great, took the time to understood our company culture and the complexity of the offer and we were happy with the results." Ruth Knight, Marketing Director, Vyre.

Wilson James – Bids – Collateral - Security

Wilson James wanted to make its bids more competitive and engaging, having re-used the same written material for some time. The company wanted to make its writing process more efficient, and ensure that its key security business messages were communicated clearly in each and every proposal.WM Communications held just one telephone interview with a key stakeholder to explore what makes Wilson James tick. From that conversation, our consultant writer completely rewrote the sales proposal template to make it clearer, easier to scan read and much more focused on crucial business messages. The resulting document now forms the basis for all proposals, and has received very positive feedback from recipients who are able to quickly grasp why they should award a contract to Wilson James.Taking a smart content approach, WM Communications went on to write a sales brochure for Wilson James based on our knowledge of the business. And our approach has had a wider impact on the business too."Now that we can see the importance of business messages, the team have improved their approach to other tasks such as presentations and website writing. Over time, the value of WM Communications’ work with Wilson James is proving itself more and more."Alison Radford, Sales and Marketing Support Manager, Wilson JamesBack to top

World Vision International – newsletter subediting - Non-profit organisation

"I was introduced to WM Communications through a recommendation. The service I received from the team from start to finish was of a very high standard. They understood exactly what was being asked of them in regard to the tone and feel of World Vision International's newsletter, thereby keeping re-editing to the bare minimum. Our timings were short, but nevertheless the WM Communications team strived to meet the deadline. I will definitely use them again."Natalie Waugh, Global Campaigner and Communications Advisor, World Vision InternationalBack to top